Selling yourself to your customers
OK, now you have your cool, new site – it’s time to write something. You’re now about to discover the really tricky part. Time to learn about how to write content to sell!
When it’s not all about your business
Many business owners write long pages all about what they do, how amazing they are and what awards they’ve received. That’s great. But its not what your customers care about or want to read. zen strategy content sells – by telling visitors what they want to hear.
Discover the secret of great page content
The one key thing about my page content is I write from the customer’s perspective. Sounds easy? Well, judging by most of the site content out there it isn’t, believe me.
Let me turn your business’s website performance around – by turning your page content around. And then maybe you’ll understand your customers a lot better, too!