Book “Zen Strategy”

ZEN STRATEGY

How to Design and Execute a Simple Business Strategy with Inner Peace

A book for entrepreneurs, managers, and business leaders

Discover a Calm and Simple Way to Think About Strategy.

Zen Strategy helps you design your business or personal goals with focus, calm, and simplicity. No complex theories — just practical tools and simple steps to design and execute your strategy.

Whether you’re an entrepreneur, a leader, or someone seeking clarity, this book will guide you.

Start your Zen Strategy journey today.

What You'll Find in This Book

A step-by-step approach to strategy design and execution, based on the author’s 18 years of consulting experience — including work at BCG.

Calm, simple, practical, and powerful — that’s the essence of this book.

19 practical frameworks to help you design and execute your own strategy.

Includes a downloadable 58-page PowerPoint with strategy slides and guiding questions.

Zen Strategy Core Values

Simplicity

Keep strategy simple. Keep products simple. Keep communication simple. Keep things clear and straightforward. Focus on what truly matters and eliminate unnecessary distractions. Simplicity brings strength, kindness, and beauty.

Focus

Focus on what is most important. Avoid using your energy across too many directions. By focusing your mind, strength, energy, and resources on a single point, you can achieve the greatest results.

Dialogue

Engage in open and constructive conversations with mutual respect and equality. Dialogue builds trust, strengthens teams, and leads to better solutions. Listen actively with compassion and respect different perspectives.

Freedom, Autonomy, and Authenticity

Act with the freedom to make choices that align with your values. Encourage autonomy in decision-making and action. Stay authentic to yourself and your organization’s purpose.

Action-Oriented

Strategy is meaningless without execution. Take quick, small steps and learn from action. Prioritize doing over endless planning. Drive real results.

Inner Peace

Slow down. Be yourself. Stay calm and focused. Don’t let anxiety, fear, anger, desire, pride, or external expectations disturb your mind. If you ever feel a lack of inner peace, close your eyes and take a deep breath, even for a short moment.

What is Zen Strategy?

Zen Strategy is a comprehensive concept combining frameworks, principles, and practices.
It guides individuals and organizations to create and execute simple, powerful strategies — with inner peace.

Rooted in both strategic thinking and a Zen-like calm mindset, Zen Strategy helps you:

Avoid complexity
Focus on what matters
Eliminate distractions
Take clear, specific steps forward

19 Zen Strategy Frameworks Introduced in the Book

Content

1. Creating Space

2. Dialogue

3. Zen Strategy Concept

4. Zen Strategy Process

5. Purpose and Goal

6. Opportunity Finding

7. Strategic Core

8. Differentiation

9. Basic Business Cycle

10. Marketing 4P

11. Operations

12. Marketing and Sales Process

13. Action Plan

14. Execution

15. Organizational Design

16. Review and Refinement

17. Trying New Business

18. Continuity

19. Generating Results

About the Author

Akira Toda

Strategy Consultant / Coach / Facilitator

Based in Orange County, California, Akira runs Strategy Consulting, Online Business Schools, and Strategy Workshops.

His core values include simplicity, focus, dialogue, authenticity, action, and inner peace. He helps individuals and organizations create simple and practical strategies—and turn them into meaningful results.

A former consultant at Boston Consulting Group (BCG), Akira developed the Simple Strategy method after realizing that only logic, analysis, and 100-pege PowerPoint slides can’t lead to true success in business. He believes that real success comes from simplicity, focus, and authenticity. He holds an MBA from UCLA and is originally from Japan.